Alka Panda's blog
About 700 Civil Society Organizations (CSOs) working on WASH (Water, Sanitation and Hygiene) issues at the grassroots level in the South Asian and African nations, have shared and learned from each others' successes and failures to improve the water and sanitation situation in these regions of the world.
“I cuddle to the bodies, which my father carries, when I feel cold in winters.” The statement by a seven-year-old Sunita (imaginary name) can horrify anyone. But it made young Anshu Gupta ponder over need for clothing. Soon his thinking turned into a major concern and led him to go beyond clothing which people use to cover their bodies to tackling menstrual hygiene.
How to convey a complex but meaningful message in a simple but powerful way? Who can understand it better than the communication specialists. “We develop fantastic technological solutions to various problems, but fail in connecting them to the needs and desires of the consumers,” said Everold Hosein, Senior World Health Organisation Consultant and founder of the Communications for Behavioural Impact (COMBI) of USA.
The word innovation does not restrict itself to technology and methodology alone. This was proved correct at the Global Forum on Sanitation and Hygiene, which is being held in Mumbai by the Water Supply and Sanitation Collaborative Council (WSSCC).